As an artist, when you establish an artist website, your main goal for your online artwork is to promote your art. Establishing a goal for your online portfolio will help you guard against many of the common mistakes make when building an online artwork to promote their work. Some sites that are cluttered and where the art is being overshadowed by long, unreadable chunks of text and backgrounds, bare and uninteresting web pages that give little or no information about the art or the artist.
1. Keep it simple – Always remember to do keep your artist websites fast, simple, easy to navigate and well organized. People visiting your site for the first time should know within seconds who you are, what your art looks like and how to move around your site.
Make sure that your artist website loads fast. If your site takes a long time to load, you’ll lose visitors you don’t need to have complicated things to speed up your site. On your main page, keep the text short and concise and don’t overwhelm your audience with hundreds of images. You can always add links to deeper pages for people who want to know or see more.
2. Functioning website – Make sure your website functions properly on multiple platforms and across all major browsers. It’s essential that your site displays well on smart phones.This applies doubly to tablet devices. There are plenty of free services online that mimic these platforms, like MobileTest.me and iPadPeek.com.
It’s also important to make sure your site works across all the major browsers, you can use a service where you can see how your online portfolio looks in Safari, Chrome, Internet Explorer and Firefox. There may also be a subtle difference that need addressing.
3. Social media platforms – Link your site to all your social media platforms. Nowadays, this is a must. Facebook, Twitter, Pinterest, LinkedIn, Google+ are great ways to drive traffic to your website. It may seem counter-intuitive to add social media buttons encouraging visitors to leave your main site to go and ‘like’ your profile on Facebook, but it will pay dividends. People are more likely to visit your artist website from Facebook as it keeps you connected with potential buyers and lets them see what you’re up to.
1. Say NO to free web hosting – Use of free web hosting is a big NO. When you use a free hosting site, your audience will see it as it screams unprofessional and your art may be overshadowed by distracting banner ads and graphics.You’re also giving potential buyers the impression you can’t afford your own artist website and you just don’t care enough. While paid hosting gives you the advantage of your own dedicated domain name and great support. It also doesn’t cost that much and at the same time it gives you the freedom to customize your own site.
2. No to unnecessary ads – Make sure that you do not use third party ads on your site. Unless there’s a very good reason, like the products you are promoting are directly related in some way to your artwork and fit in with your values and message, avoid the temptation to make extra bucks on the side. Adverts are designed to grab attention and will only serve to distract visitors from the main focus of your site which is your artwork!